How to Make your Site Visitors Make That Vital Purchase

In his book "Practical Thinking", Dr. Edward de Bono talks about the basic thinking processes, how one understands, and the ways to be right or wrong in thinking. He said that the main purpose of thinking is not just to accumulate knowledge but also to get enough knowledge in order to act on something. He also said that, in practice, the validity of an idea does not have any bearing in being right in thinking, for being right is a feeling, a belief that one is right during the time of thinking.

To put this into practical use, you should write your ad copy so that your visitors will feel it is right to buy your products. Make them feel that it is their idea to make the purchase. By doing so, it will be easier for you to persuade these potential customers to hit that buy button.

Here, then, are some ways to create that feeling of rightness in your readers:

1. Provide the benefits of your product.

People usually buy because of the benefits, not because of the features of a product. They think, "How can this help me? What's in it for me?" By providing the benefits, you can show how your product can avoid pain. For example, you may say, "Never again be rejected when asking for a date." You can also show how your product can gain pleasure. An example, you can say, "Imagine yourself opening the doors of your dream home."

2. Use "goody-goody" words to build up the positive emotional reaction of your readers.

Words such as honesty, freedom, dignity, love and dream, convey such emotions that your readers react positively to them. For example, you can say, "Financial freedom for you." Your visitor will then have the feeling that financial freedom is possible for them, and they may want to take a look at your product.

3. Use "bad" words to elicit the negative reaction.

Using "bad" words, such as hate, weak, or debt convey the opposite. By using these words, you can heighten the negative feelings of your readers that they may see your product as a tool to avoid or end their pain. You can say, for example, "Don't you just hate your job?"

4. Assume your visitors will buy your product.

A popular line in ad copy starts with the words "Who wants to be the next". For example, by asking, "Who wants to be the next millionaire” you are assuming that by buying your product, your visitor will become a millionaire. You can also start your sales letter with the greeting, "Dear Future Millionaire".

5. Add a little humor in your sales letter.

Humor can put people in a good mood, making them to agree with you and lower their resistance to buy. This can provide that little extra push needed to close a deal.

Remember; make your readers feel that buying from you is a right decision they are about to do. Provide the benefits of your product, use words laden with emotions, and add a little humor in your ad copy. This way, you may see a drastic improvement in your sales conversion.

Why Internet Marketers Shouldn't Discount Print Advertisin

Over the years, the Internet has become the primary means of trying to sell products, services, or information for many marketers and businesses. However, as popular as the Internet is, it still may not be the most profitable way to advertise or sell.

In our modern day of high-speed technology, many seem to forget that the tried and true method of direct sales marketing through print advertising can still prove to be the most profitable way to go.

Why is this you say? It's because basic human nature has not changed, nor have human buying triggers. Having something tangible in hand that can be touched is still trusted more than words or images thrown up on a computer screen. In spite of the Internet's capability of reaching out to multi-millions of email addresses or viewers in a matter of minutes... a printed circular or flyer in hand still holds more credibility.

Think about it. When you get a printed circular or flyer that you can hold in your hand... you tend to look at it as something real that is produced by a real person whom you can identify with. You don't generally look at it as some unknown face or entity hiding behind a computer screen trying to scam you.

It seems illogical that so many marketers and businesses are unaware of, or have forgotten this old proven method of advertising and selling. Printed forms of advertising and direct sale pieces have stood the test of time, and have proven itself over and over again against everything that has come and gone.

Here's something else to think about. Most people go online looking for information, not sales offers. So the chance of them running across your online offer is slim to none. However, when a printed direct sales offer is physically placed in the hands of people, they will put forth the effort to seek out the source of the offer. It doesn't matter if it's right up the street from them or online... the printed direct sales piece established a certain form of credibility.

With direct sales, you don't have to worry about getting traffic to a web site, search engine optimization, black hat, white hat, or any of the other online techniques you see touted. People coming online to your web site after reading your printed direct sales piece are generally looking to buy the product or service offered.

The World Wide Web, or Internet should wisely be used in combination with direct sales as an extension of your advertising and sales efforts... not as your primary medium. More people who are ready to buy will find you through direct sales than they would just surfing the internet to see what's available amid the billions of web pages.

A printed advertising or direct sales piece is really much easier to produce than a web site... wouldn't you agree? All it has to do is make people aware of what is available, the cost, and where to get it. If the offer is located in a physical building, then give the address and times of operation. If it is located online, the give the web site addresses. It's just that simple.

Most internet exclusive advertisers will likely see their sales efforts pay off in a much greater way by combining print advertising and direct sales with their online methods. Once a printed direct sales piece establishes credibility, a web site would only need to highlight benefits and give access to the offer.

Now that you realize the benefits and advantages... do yourself and your business a favor, and make print advertising direct sales an important part of your financial well being.

Google's Supplemental Index

If you're not familiar with GSI, let's start with Google's own definition of their new supplemental index.

"A supplemental result is just like a regular web result, except that it's pulled from our supplemental index. We're able to place fewer restraints on sites we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index.

If you're a webmaster, please note that the index in which a site is included is completely automated; there's no way to select or change the index in which a site appears. Please also be assured that the index in which a site is included doesn't affect its Page Rank."

Although there is no direct way you can influence which pages of your site will be in the regular or supplemental index, you can take steps not to let your site get put into Google's Supplemental Index (GSI) in the first place. Google is telling webmasters, if your site is difficult to crawl or deemed to be of low quality without much to differentiate it with unique content from other sites in your niche, your site will be placed in a second rate low quality index.

However, even though it would appear that there is no direct way of influencing which of your site pages will be affected, here are a few steps that you can take to avoid getting listed on GSI. Quality is king!. If the Google crawler finds your site difficult to index or locates duplicate content, then you'll probably end up in "Supplemental Hell". So why do so many pages end up in Google's Supplemental Index?

Well, here are some reasons why?

1. Using Duplicate Content (on the same site or externally).
2. The page in question contains the same Title and META tags as other pages on your site.

3. Having loads of unrelated external links on one page or not enough internal or external inbound links.
4. Your web page no longer exists, or is orphaned with no internal links pointing to it or buried too deep to be crawled properly.

... and a few steps to avoiding it!

• Remove duplicate content from your website and keep your remaining content as fresh and unique as possible.
• If you're using PLR content - rewrite at least 30-50% of it.
• Shorten any long URL's to something simple.
• Increase relevant inbound links and use contextual linking where possible.
• Use deep-linking (linking to other pages than just your index page), but try to keep within 2-3 levels.
• Create and submit a Sitemap which will allow Google easy access to all your web pages and ensure that all your pages are indexed regularly and correctly.

The above is by no means an exhaustive list of avoiding Google's Supplemental Index, but it is certainly enough to get started on.